For organisations

Give your customers a simple and easy way to make a will.

Add a valuable family-wellbeing service to your customer proposition, without having to build or operate it yourself.

Willable provides the technology, customer journey and support—delivered through an experience led by your brand.

Talk to us about partnering See how it works

Illustrative example — your branding would appear here.

A valuable customer benefit

Help your customers protect what matters.

Making a will is one of the most important steps people can take to protect their family and plan for the future. Yet many people continue to put it off.

Willable gives your organisation a simple way to help customers take that step—through a modern online service that fits naturally within a broader family or financial wellbeing proposition.

How it works

Your customers. Your brand. Powered by Willable.

1
Offer customers a valuable new service.
Add simple online will writing to your customer benefits, family wellbeing or financial wellbeing proposition.
2
Customers make their will online.
Customers follow a simple, guided journey and create their will online, in their own time.
3
Your brand stays throughout.
The experience is built around your organisation, keeping your brand prominent from the first click through the customer journey.
4
We take care of the rest.
Willable provides the technology, customer support, secure platform, reporting and ongoing management.

Why Willable

A better service for your customers. Without building it yourself.

A meaningful customer benefit

Offer customers something genuinely useful—helping them protect their family and put important plans in place.

Modern and easy to use

A guided online experience designed to make creating a will simpler, clearer and more accessible.

Your brand leads the experience

Your organisation remains prominent throughout the journey, with Willable providing the technology and service behind it.

We run and optimise it for you

Willable manages the service and measures engagement, providing clear reporting and helping optimise the programme over time.

You provide the customers. We provide the infrastructure to make it work.

Family wellbeing

More than a customer benefit.

A will helps customers make important decisions about their family, their assets and what happens in the future.

By making will writing easier to access, your organisation can help customers take an important step towards protecting the people they care about.

Protect their family

Help customers put clear plans in place for the people who matter to them.

Plan for the future

Give customers an easier way to deal with an important task that is often postponed.

Strengthen your customer proposition

Add a practical, meaningful service that extends beyond everyday transactions.

Easy to launch

A new customer service. Without a new operation.

You don't need to build will-writing technology or create a new operational team. Willable provides the infrastructure and service behind the experience.

Your organisation

Your brand
Your customers
Your communication channels
Your customer proposition

Willable

Online will-writing platform
Co-branded customer journey
Partner setup
Customer support
Secure document handling
Service management
Campaign reporting
Ongoing optimisation

You bring the customer relationship. We do the heavy lifting.

Your brand. Our technology.

Designed to feel like part of your organisation.

This isn't simply a link from your website to ours.

The customer experience can be designed around your organisation, keeping your brand prominent throughout while Willable powers the technology and service behind it.

Illustrative co-branded example: your name, logo and brand colours stay front and centre as the customer moves through the will journey. "Your Organisation" as placeholder.

Built around your organisation

A partnership that works for your customers.

Different organisations want to offer customer benefits in different ways. We can structure the Willable proposition around your customer strategy and commercial objectives.

Customer benefit

Provide customers with preferential access or pricing.

Strategic partnership

Integrate Willable into a broader family wellbeing, financial wellbeing, loyalty or customer proposition.

Talk to us about your organisation

Measurable

We measure it. We help you improve it.

Willable tracks engagement and programme performance, giving your organisation clear reporting on how customers are using the service.

Programme overview

Customer engagement: —
Will journeys started: —
Will journeys completed: —
Conversion rate: —

Reporting covers aggregate programme performance only. It does not include the contents of a customer's will, their beneficiaries, estate or family information, or any other personal information.

We use these insights to help optimise the customer journey and improve programme performance over time.

Built for Ireland

Built for Irish customers.

Willable is an Irish online will-writing platform designed to make creating and managing a will simpler and more accessible.

Designed for Ireland

A will-writing journey built around Irish users.

Secure by design

Sensitive customer and document information is handled through Willable's secure platform.

Clear and accessible

Plain-English guidance and a step-by-step experience designed to make will writing easier to understand.

Willable is not a law firm and does not provide legal advice.

Partnerships

Built for organisations with customers at scale.

We're building partnerships with organisations that want to provide customers with practical services that support their families and financial wellbeing.

Give your customers a better way to make a will.

If you're exploring new ways to support your customers and their families, we'd be happy to show you how a Willable partnership could work for your organisation.

Talk to us about partnering

No commitment. We'll show you the platform and discuss how the service could work for your customers and your brand.