For charities
Grow legacy giving. Without adding to your workload.
Give your supporters a simple way to make their will online and leave a lasting gift to the causes they care about.
Willable provides the technology, customer journey and support. You focus on your mission.
Illustrative example — your branding would appear here.
Legacy giving
Make it easier for supporters to leave a lasting gift.
Many people want to remember the causes they care about in their will. The challenge is turning that intention into action.
Willable gives supporters a straightforward way to create their will online, while making legacy giving a natural part of the journey.
How it works
A better way to make a will. A simpler way to grow legacy giving.
- 1
Offer your supporters a simpler way to make a will.
Promote a modern, easy-to-use online will service to your supporters, powered by Willable.
- 2
They make their will in minutes. Your charity in mind.
Supporters create their will online, at their own pace, with the opportunity to leave a gift to your charity as part of the journey.
- 3
We take care of everything, start to finish.
Willable provides the technology, co-branded experience, customer support and ongoing management.
- 4
Grow your legacy giving effortlessly.
Make it easier for more supporters to remember your charity in their will—without adding to your team's workload.
Why Willable
A better way for legacy giving.
Your brand stays throughout the journey
From the first click through to completing their will, supporters experience your brand throughout—while Willable provides the technology and service behind it.
We measure and optimise it for you
Willable tracks campaign performance and engagement, giving you clear reporting on what's working and helping optimise the programme over time.
Reach more potential legacy supporters
Make will writing more accessible to supporters who may never engage with a traditional legacy campaign.
Make giving part of the journey
Legacy giving is introduced naturally while supporters are thinking about their will and the people and causes that matter to them.
You promote it. We run it. We measure it. We help you grow it.
Easy to launch
A new legacy programme. Without a new workload.
You shouldn't need to build technology or create a new operational team to offer online will writing to your supporters.
Your charity
- Your brand
- Your supporter relationships
- Your communications
- Your legacy message
Willable
- Online will-writing technology
- Co-branded supporter journey
- Campaign setup
- Will creation platform
- Customer support
- Secure document handling
- Campaign reporting
- Ongoing optimisation
We provide the infrastructure to make it work.
Your brand. Our technology.
A supporter experience that feels like yours.
Every partnership can provide supporters with a dedicated Willable experience designed around your organisation and campaign.
From the first click through to creating their will, the journey should feel consistent, reassuring and easy to understand.
Illustrative co-branded example: your name, logo and brand colours stay front and centre, with Willable quietly powering the will-writing journey. "Your Charity Name Here" as placeholder.
Measurable
Know what's working.
Understand how your programme is performing and how supporters are engaging with the service.
Campaign overview
- Campaign engagement
- —
- Will journeys started
- —
- Will journeys completed
- —
- Conversion rate
- —
Reporting covers aggregate campaign performance only. It does not include the contents of a supporter's will, their beneficiaries or any other personal information.
Built for Ireland.
Willable is an Irish online will-writing platform designed to make creating and managing a will simpler and more accessible.
Designed for Ireland
A will-writing journey built around Irish users.
Secure by design
Sensitive customer and document information is handled through Willable's secure platform.
Clear and accessible
Plain-English guidance and a step-by-step experience designed to make will writing easier to understand.
Willable is not a law firm and does not provide legal advice.
Working together for lasting impact.
We're building partnerships with organisations that want to make will writing more accessible while creating new opportunities for legacy giving.
Let's talk about your legacy programme.
Whether you already have an established legacy programme or are exploring one for the first time, we'd be happy to show you how Willable could work for your supporters.
Talk to us about partneringNo commitment. We'll show you the platform and discuss what a partnership could look like for your organisation.